Privacy Policy

Introduction

At Mirabend, Inc. ("we," "our," or "us"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fitness coaching platform and related services ("Service"). By using our Service, you consent to the data practices described in this policy.

We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy or our practices with regards to your personal information, please contact us at [email protected].

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Register for an account (name, email address, phone number)
• Complete your profile (fitness goals, preferences, health information)
• Contact our customer support team
• Submit feedback or requests

1.2 Information Collected Automatically

When you use our Service, we automatically collect certain information, including:

• Device information (IP address, browser type, operating system, device identifiers)
• Usage data (pages visited, features used, time spent, interaction patterns)
• Fitness activity metrics (workout logs, progress data, AI interaction history)
• Log data (access times, error logs, system events)
• Location information (country, region, city based on IP address)
• Cookies and similar tracking technologies

1.3 Health and Fitness Data

With your consent, we may collect health and fitness-related information:

• Physical measurements (height, weight, body composition)
• Fitness goals and preferences
• Workout history and exercise performance
• Dietary preferences and restrictions
• Any health information you choose to provide

1.4 Communications Data

If you communicate with our AI coaching system via SMS or messaging, we collect the content of those messages to provide personalized fitness guidance and improve our Service.

2. How We Use Your Information

2.1 Service Provision and Improvement

• Provide, maintain, and improve our AI fitness coaching platform
• Personalize your experience and fitness recommendations
• Train and improve our AI models (using anonymized data)
• Develop new features and services based on user needs
• Monitor and analyze usage patterns and trends

2.2 Communications

• Send service-related notices and updates
• Provide fitness coaching and motivational messages via SMS
• Respond to your inquiries and support requests
• Send marketing communications (with your consent)
• Share fitness tips and best practices

2.3 Safety and Security

• Detect and prevent fraud, abuse, and security incidents
• Verify user identity and prevent unauthorized access
• Enforce our Terms of Service and other policies
• Protect the rights and safety of our users and others
• Comply with legal obligations and respond to legal requests

3. Information Sharing and Disclosure

3.1 We Do Not Sell Your Personal Information

We do not sell, rent, or trade your personal information to third parties for their commercial purposes. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

3.2 Service Providers

We share information with trusted service providers who assist us in operating our business:

• Cloud infrastructure providers (AWS)
• SMS and messaging service providers (AWS End User Messaging)
• Customer support tools
• Analytics providers (for aggregated insights)
• Security and fraud prevention services

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities:

• To comply with a legal obligation
• To protect and defend our rights or property
• To prevent or investigate possible wrongdoing
• To protect the personal safety of users or the public

3.4 Aggregated and Anonymized Data

We may share aggregated or anonymized information that cannot reasonably be used to identify you. This includes research findings and general usage statistics.

4. Data Security

4.1 Security Measures

We implement comprehensive security measures to protect your data:

• End-to-end encryption for data in transit (TLS/SSL)
• Encryption at rest for stored data
• Regular security audits and assessments
• Secure data centers with monitoring
• Access controls and authentication mechanisms

4.2 Data Breach Response

In the event of a data breach that may affect your personal information, we will notify you promptly in accordance with applicable laws and take appropriate measures to prevent future occurrences.

5. Your Rights and Choices

5.1 Access and Portability

You have the right to access your personal information and request a copy of your data.

5.2 Correction and Update

You can update your account information at any time. If you need assistance, please contact our support team.

5.3 Deletion

You can request deletion of your personal information and account. We will comply with your request unless we have a legal obligation to retain certain data.

5.4 SMS Opt-Out

You can opt out of SMS communications at any time by replying "STOP" to any message or through your account settings. Standard message and data rates may apply.

6. Data Retention

We retain your information for different periods depending on the type of data and purpose:

• Account Information: As long as your account is active plus 90 days
• Health and Fitness Data: As long as your account is active or until you request deletion
• Communications Data: Typically retained for service improvement, anonymized after 24 months
• Legal Hold Data: As required by applicable laws

7. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately at [email protected].

For users between 13 and 18 years old, we recommend parental guidance when using our Service.

8. Regional Privacy Rights

8.1 California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act:

• Right to know what personal information we collect, use, and share
• Right to delete your personal information (with some exceptions)
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your privacy rights

8.2 TCPA Compliance

We comply with the Telephone Consumer Protection Act (TCPA) for all SMS communications. By providing your phone number and opting in, you consent to receive SMS messages from us. You can opt out at any time by replying "STOP".

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Last updated" date
• Sending a notification to registered users

Your continued use of the Service after changes indicates your acceptance of the updated policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: